Social Media Marketing Conference

Monday January 17, 2011 - Tuesday January 18, 2011
From 9:00am - 5:00pm

Grand Copthorne Waterfront Hotel Singapore
392 Havelock Road
Singapore, Central Singapore

Social Media offers an exciting new opportunity to engage in real-time, two-way conversations with customers. However, as widespread as its usage may be, companies are still not gaining tangible benefits from it. Many fall short in their ability to use Social Media to activate brand enthusiasm to turn people into advocates. Marketers lack contact strategies with viral content that customers can share to drive traffic to their websites while communicating a brand’s likeability.

• Do you know how to create creative, customer-driven, sharable content that interests people?
• Are you able to seed something viral to increase the effectiveness of your engagement effort?
• Can you translate your social media strategy into better bottom-line performance?

Through in-depth case studies and workable solutions, learn how to develop coherent platform integration strategies, aggregate content via digital channels, handle a social media backlash and identify pertinent KPIs for the effectiveness of social media campaigns. By the end of the conference, you will be able to grasp just what works and what doesn’t in both the B2B and B2C context – effectively allowing you to tap into the gold mine of real-time data out there to create meaningful strategies, messages and product development!