Monday February 1, 2010 - Tuesday February 2, 2010

Sheraton Towers
39 Scotts Road Singapore 228230
Singapore, Central Singapore

"Develop an Effective Social Media Engagement Strategy to Increase Brand Preference amongst Customers"

Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. Companies that intend to adopt social media marketing must develop a holistic engagement strategy rather than blindly jumping on the bandwagon, for wrong usage of social media could result in a critical backlash for your brand’s reputation. Companies like Starbucks and Dell have proved that with careful planning, proper and effective social media use can drive profits, increase brand awareness and customer loyalty.

This 2-day conference will provide excellent insights on developing strategies and choosing techniques to engage the new-age customer through social media. This conference will present case studies from Microsoft, The Climate Project, adidas, Sony Pictures, Anna Sui, Fairprice, Starhub, Symantec, and many more which will showcase a wide variety of engagement strategies. They will bring you insights on selecting and seeding platforms to increase the effectiveness of your engagement efforts. Their experts will demonstrate how to integrate social media with offline channels in order to convey a coherent message to your customer. Glean tips on how to track intangible metrics such as buzz and conversations. Discover what works and what doesn't when applying social media marketing in Asia. Join in the debate on the issue of "sponsored conversations" that is currently all the rage!

Programme Highlights

• Trends in Social Media Marketing : Deciphering the changing behaviours and demographics of users
• Social Media for Marketing Communications : Listen and participate in conversations relevant to your customers
• Operationalising Social Media Marketing : How to form a social media team and get management’s support
• Managing the Social Media Mix : How to choose channels to obtain the most effective engagement with customers
• Media Convergence : How different media platforms can work hand in hand to communicate a company’s brand value and message
• Building Brand Equity : How to increase brand presence through conversations about your brand in the social media space
• Community Building : Building relationships with the community through engagement
• Engaging Influencers : Identifying influencers and understanding how they influence people
• Crisis Management : Handling the backlash from failing to manage your social media strategy
• Social Media Marketing in an Asian Context : Opportunities, challenges and ethical issues
• Measuring Social Media Marketing ROI : Defining new metrics for social media marketing and developing a measurement strategy for intangible metrics

For more details, please visit http://www.conferences.com.sg/S1358-SMM2-41J-L.pdf or http://www.conferences.com.sg/conf-smm2.htm

For more information, please email Ms Lorraine Tiang at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call at +65 6372 2201.

Ticket Info:

• Super Early Bird: S$1695
• Early Bird: S$1895
• Regular: S$2095

Homepage: http://www.conferences.com.sg/S1358-SMM2-41J-L.pdf

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