Monday July 20, 2009 - Tuesday July 21, 2009
From 9:00am - 5:00pm

Holiday Inn Atrium, Singapore
317 OUTRAM ROAD SINGAPORE
Singapore, Central Singapore 169075

With the current economic crisis, marketers are facing budgetary cuts, keyword price fluctuations, and the ever-changing online campaign requirements. The challenge lies in how you can effectively utilise SEM to increase revenue and maximise ROI.

Join them at this 2-day Search Engine Marketing Workshop and learn how you can get the most from your paid and organic SEM campaigns. You will learn the latest tactics and proven strategies to gain and maintain a competitive edge. SEM veteran Kent Lewis will guide you through the key issues, including Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Link Development, Online Reputation Management (ORM), Social Media Marketing (SMM), and SEM with Public Relations (PR). This will be supported with leading case examples and hands-on exercises.

Search Engine Marketing is the silver lining in today’s economic downturn.
Seize this rare chance to learn how SEM can be an asset to your business!

Benefits of Attending

• Find out how to conduct a web-based research
• Learn about affordable web analytics tools and how to use them to measure KPIs
• Explore advanced keyword research techniques to aid in the development of your own keyword strategy
• Discover how to create relevant content, clean source code and build credibility to ensure higher position in organic search results
• Gain tips on how to develop text ads and landing pages that maximise ROI
• Examine how to leverage on social media tools to improve your visibility in search results
• Identify essential SEM PR elements with advanced optimisation, syndication techniques and integration with Pay-Per-Click (PPC) and social media
• Glean tips on mitigating negative results in search engines to manage your brand
• Acquire techniques to develop and refine an SEM programme for your business
• Discuss the emerging trends and opportunities for search engines

For more details, please visit http://www.conferences.com.sg/S1341-SEM3-29P-L.pdf or http://www.conferences.com.sg/ws-sem3.htm

For more information, please email Ms Rena Lin at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call us at +65 6372 2202.

Ticket Info: SS$1278.65

Homepage: http://www.conferences.com.sg/S1341-SEM3-29P-L.pdf

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