Monday August 3, 2009 - Tuesday August 4, 2009
From 9:00am - 5:00pm

Hotel InterContinental
80 Middle Road, Singapore 188966
Central Singapore

With the proliferation of new media channels, PR professionals have to recognise that it is increasingly difficult for them to ignore new media as a channel for communication. The emergence of new media platforms has changed the way communication professionals approach the media. Confronted with unfamiliarity and a lack of control in new media, organisations have to constantly review their media relations strategies and determine the best approaches.

• Are you armed with the skills to engage stakeholders through various media platforms?
• Do you know the best practices to establish positive relationships with key players on online platforms?
• How can you incorporate digital element in your current media relations strategy to obtain greater reach & strengthen corporate reputation?

This 2-day “Media Relations in the Digital Age” conference will equip you with the up-to-date strategies in delivering key messages to your stakeholders and target audience through an effective use of both traditional and new media. Hear how Yahoo!, Dow Jones, BASF, RTHK, etc. adopted new media channels for an all-rounded media relations strategy. Attain strategies in fostering blogger relations and be informed of thepotential risks arising from new media engagement. Engage in lively panel discussions on “Citizen Journalism”, “What the Media Wants” and “Media Convergence” and glean perspectives from diverse group of experts on these topics.

Programme Highlights:

• What corporate communicators need to know about social media & what it can do to your organisation
• Content & platforms to be used in cross-media communication to deliver key messages
• Content selection for traditional & new media channels
• Using media choices in line with corporate’s objectives to enhance reputation
• Intelligence, interaction & involvement in this current media landscape
• Positive blogger relations with the current rules of engagement
• New media’s impact on the nature of issues & crisis management
• Effectiveness of your media relations strategy in creating general interest for your organisation

Who Should Attend

• Vice Presidents, Directors, Heads, Managers, Key Specialists and Consultants who are responsible for Media Relations, Public Relations, Corporate Communications, External Affairs, Marketing Communications, Investor Relations and Company Spokesperson.

For more details, please visit http://www.conferences.com.sg/S1346-SMR7-60v-L.pdf or http://www.conferences.com.sg/conf-smr7.htm

For more information, please email Ms Lorraine Tiang at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call at +65 6372 2201.

Ticket Info: SS$ 2027.65

Homepage: http://www.conferences.com.sg/S1346-SMR7-60v-L.pdf

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