Marketing to Youths Conference

Monday May 23, 2011 - Tuesday May 24, 2011
The Orchard Hotel
442 Orchard Road
Singapore, Central Singapore
Youths today are blessed with an almost inexhaustible amount of technology and media that keep them connected even as they are out and about. Inundated with information and confident in the abundance of knowledge they seemingly possess about the world they inhabit, youths are sceptical of brands and immune to conventional advertising.

• Do you know how to create products that offer value to youths?
• Are your advertising efforts executed in a creative and fresh manner that garners their attention?
• What is the right balance between traditional and digital youth marketing?

For the 7th year running, join them at this interactive two-day conference on Marketing to Youths to acquire best methodologies and techniques for boosting brand performance and ROI. Learn how Intel, Kelloggs, Kraft, P&G, Unilever, HSBC, Health Promotion Board (HPB), MTV, Kotex, Nokia, Topshop, Starhub and Norton and more created authentic and genuine brands by engaging youths in their language and on their terms.