Marketing to Modern Women Conference

Monday November 29, 2010 - Tuesday November 30, 2010
From 9:00am - 5:00pm

Grand Copthorne Waterfront Hotel
392 Havelock Road
Singapore, Central Singapore 169663

The “Marketing to Modern Women Conference” will take place at the Gran Copthorne Waterfront Hotel and will focus on how to “Tap on today’s most lucrative and powerful consumer segment.”

From humble beginnings during the feminist movement in the early 20th century to the present day, the female consumer has evolved into a powerful force to be reckoned with. Women today are educated, sophisticated, savvy, and they know it. In addition to their greater purchasing power, they are increasingly becoming influencers and decision-makers for their households and surrounding communities.

Because of this, modern women today are leading lives that are getting more hectic day by day. With increasing demands from the multiple roles they play as mothers, wives, daughters, partners, professionals and friends, they are more starved for time than ever before. The modern woman’s unique needs as a mother differ greatly from the challenges she is dealt with as a working professional, and marketers must be able to address these specific demands to capture her attention and win her over.