Marketing to Asian Women Conference

Thursday October 8, 2009 - Friday October 9, 2009
From 9:00pm - 5:00pm

Sheraton Towers
39 Scotts Road Singapore 228230
Singapore, Central Singapore

Pacific Conferences is organising a 2-day Conference on “Marketing to Asian Women” from 8 – 9 October 2009 in Singapore to equip delegates with the techniques to effectively reach out to the trendsetting Asian woman. Learn how female shoppers and consumers vary and discern the female shopper’s spending habits and connect with the elusive and trendsetting Asian women.

The present-day woman: A mother/wife/daughter/working professional/caregiver. Every marketer knows that she makes up the largest and most lucrative market segment in the world. Women in Asia Pacific’s key markets alone amount to more than 1.3 billion currently. Touted as the Chief Executive Officers of just about everything consumer, women have evolved from being multi-tasking to being "multi-minding" – mentally juggling the many facets of their frenzied lives. This elusive audience cannot be fit into an icon mould and marketers must shatter stereotypes, identify and appreciate their different personas to create relevant messages that stick. They must move towards a fresh approach that mirrors the attitudes and thinking of the modern female segment.

• Do you know how to build your brand with the female audience for trust and loyalty?
• Can you influence behavioural patterns to connect with this segment?
• Are you able to justify additional costs related to creating gender-specific market segments?

This informative 2-day conference on “Marketing to Asian Women” will equip you with the techniques to effectively reach out to the trendsetting Asian woman. Learn how female shoppers and consumers vary and discern the female shopper’s spending habits. Fire up your branding and digital marketing efforts to create dialogue and emotionally engage the female audience. Glean tips on sustaining relationships with women and participate in a thought-provoking panel discussion on “Gender-Specific Marketing”. Featuring case studies and experiences from adidas, Coca-Cola, MasterCard, Huggies, Simple, BIC, NewUrbanMale.com, Health Promotion Board and more, learn how to forge authentic connections and win the loyalty of Asian women.

Programme Highlights:

• Marketing in the Downturn: Connecting with new age Asian females during the crisis
• Differences between Men & Women: Leveraging on gender traits to enhance reach & sales
• Female Shoppers’ Mindsets: Analysing women’s shopping missions & shaping their behaviours in the stores
• Consumer Experiences: Marrying insights with brand values to appeal to contemporary Asian women
• Brand Relationships: Evolving your brand to the changing needs of Asia’s women through various brand offerings
• Digital Marketing: Establishing a connection with women online & creating community activity in their space
• Social Networking: Applying social media to drive top of mind awareness, greater interaction & sales
• Loyalty Marketing: Building customer affinity & long term relationships versus buying short term favours
• Experiential Marketing: Delivering rich & memorable experiences to empower women emotionally