Thursday August 20, 2009 - Friday August 21, 2009
From 9:00am - 5:00pm

Holiday Inn Atrium, Singapore
317 OUTRAM ROAD
Singapore, Central Singapore 169075

In today’s diverse, fragmented marketplace, marketers have a wide array of traditional and innovative techniques to leverage on. New digital technologies are revolutionising the creative industry as consumer behaviour shifts. Amidst this, mainstream media still plays a huge role in capturing consumers’ eyeballs. Hence, it is tough for marketers to develop a coordinated, multi-platform communications strategy that reaches every customer segment with a unified message.

This 2-day “Integrated Marketing Communications” conference will share best practices, case studies and cutting-edge methods on integrating online and offline marketing channels effectively. Recognise the shift in consumers’ media consumption habits in thedownturn and connect with them through relevant communications. Generate loyalty, ongoing customer engagement and brand awareness through a comprehensive marketing mix for profitable ROI. With exciting case studies from Club Med, ESPN STAR Sports, Garnier, MCYS, Microsoft, OCBC, Sony Pictures Entertainment Networks and more, learn how to plan multi-channel marketing strategies that provide competitive advantage and measurable ROI.

Programme Highlights:

• Marketing Trends in the Current Climate: Are value conscious consumers buying into loyalty driven activities?
• Targeted Marketing: Pinpointing key consumer segments with the greatest growth potential
• New Media Marketing: Integrating social media with traditional channels to drive response
• Customer-Centric Techniques: Linking the communications cycle to your business model & tracking efficiency
• Brand Awareness: Understanding consumers & designing a contagious campaign
• Brand Engagement: Forging a long-term emotional involvement with customers
• Lifestyle Marketing: Connecting with Asian youths through sporting events
• ROI Measurement: Creating customised dashboards & setting up tracking systems & analytics

For more details, please visit http://www.conferences.com.sg/S1349-smm-78V.pdf or http://www.conferences.com.sg/conf-imc6.htm

For more information, please email Ms Lorraine Tiang at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call them at +65 6372 2201.

Ticket Info: SS$ 1813.65

Homepage: http://www.conferences.com.sg/S1348-IMC6-12V-L.pdf

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