Monday January 25, 2010 - Tuesday January 26, 2010

Sheraton Towers
39 Scotts Road Singapore 228230
Singapore, Central Singapore

“Quenching Customers’ Thirst for Affiliation with Experiential Marketing”

Today’s market place depicts clutter from products and promotions that has desensitised consumers and eroded their loyalty to brands. What marketers need are strategies that not only deliver their brand message, but immersive, powerful experiences that forge connections and evoke emotions in consumers. Experiential marketing presents them with the solution to showcase their company’s offerings, actively engage consumers and establish relationships that translates into sales and retention. It has become imperative for marketers to be furnished with experiential marketing skills in-vogue to successfully poach the hearts and minds of consumers.

Pacific Conferences is organising a 2-day conference on “Experiential Marketing” from 25 – 26 January 2010, in Singapore, to equip marketers with current experiential marketing skills and insights to enhance brand experience and connect with customers. This conference will analyse the current landscape and potential of experiential marketing in Asia today.

This conference showcases a myriad of case studies that includes the Media, IT, Telecommunications, Entertainment, Resorts and Hotels, FMCG, Food & Beverages, Airline, Gaming and Automobile industries on how you can leverage on the experiential economy, and convert consumers into brand advocates. Clear the misconceptions of experiential and events marketing, and find out how you can establish two way conversations to involve and engage your customers with user-generated content. Understand how design comes into play, and incorporate elements of curiosity and authenticity to heighten the emotional connection consumers have with your brand. This is your chance to learn new and exciting methods to distinguish your company from your competitors and convert passive consumption to true engagement, with in-depth sharing by experiential marketing experts.

Highlighting the need for marketers to look into and implement experiential initiatives in their marketing strategies, Erik Hauser, VP/ECD of Euro RSCG Impact and the Founder of The Experiential Marketing Forum mentioned that “Traditional marketing theories and practices are rapidly changing and becoming less relevant,” and “Moving forward, experiential marketing is a fundamental basis for the future of marketing strategy.”

Benefits of Attending

• Understand key Asian cultural drivers and the new experiential model through case studies of Sony Ericsson and Heineken
• Uncover the impact of content-focused experiential marketing initiatives
• Find out how Yahoo! won the hearts and minds of new consumers
• Unearth contributors that led to the innovation and success of Tiger Translate
• Identify key insights and considerations that helps you design effective consumer experiences with MediaCom
• Discern experiential marketing effectiveness from Gillette’s campaign results
• Learn how Euro RSCG capitalised on newly defined Asian values to create engaging experiences
• Drive curiosity and find out how Mitsubishi evoked consumer sharing through various platforms
• Discover how Club Med successfully integrated and communicated its brand concept to enhance consumers’ experience
• Integrate authenticity into your brand strategy when devising a total experience
• Discover how Disney Channels design enriching money can’t buy experiences to forge a deeper connection with kids
• Learn how HP offered enhanced value and superior experiences for consumers through design

This conference will allow delegates to pick up relevant and current experiential marketing strategies that excite, enhance brand experience and create long-term relationships with customers.

For more details, please visit http://www.conferences.com.sg/S1361-EXM-11X-L.pdf or http://www.conferences.com.sg/conf-EXM.htm

For more information, please email Ms Lorraine Tiang at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call at +65 6372 2201.

Ticket Info: Early Bird: S$1795; Regular: S$1995

Homepage: http://www.conferences.com.sg/S1361-EXM-11X-L.pdf

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