Executive Education Providers Conference

Monday September 14, 2009 - Tuesday September 15, 2009
From 9:00am - 5:30pm

Grand Copthorne Waterfront Hotel
392 Havelock Road
Singapore, Central Singapore 169663

Strategic Positioning for Executive Education Providers Conference

Corporations are recognising the importance of developing human capital, which led to the rise in demand for professional development and executive education. Executive education providers must be well-equipped to strategically position their programmes to meet the needs of corporations. To emerge as a leader, it is imperative for executive education providers to demonstrate innovativeness and flexibility in producing curriculums that mirrors the global economic environment.

This 2-day insightful conference has congregated the best minds in the executive education industry and you will hear case studies on how to successfully review and revitalise your marketing and branding strategies in order to remain relevant. Hear how McGill University and Universiti of Putra Malaysia strategically positioned and differentiated themselves from competitors. Grab this opportunity to uncover how strategic partnerships created mutual benefits for AGSM and corporate organisations. Learn how Asian Institute of Management created an environment for thought leadership with a focus on research and pedagogy. Do not miss this opportunity to discover the critical elements to successfully distinguish your executive education programme.

Benefits of Attending

• Hear how McGill University created a unique programme offering by exploiting its strengths
• Attain insights on how Universiti Putra Malaysia assisted professionals in career advancement
• Uncover how IEEI leveraged on strategic alliances with credible institutes to build on its brand name
• Discover how AGSM used executive education as a driver for leadership development among its corporate partners
• Examine how REDC (LUMS) leveraged on knowledge sharing to improve its MBA programme and connect with the industry
• Explore how the Northeastern University College of Business constantly reviews its executive education programmes to stay ahead and remain relevant
• Learn how to create an environment for thought leadership and apply it internally within the corporate organisation
• Ascertain the difficulties faced by U21 Global in obtaining accreditation for online learning hubs
• Broaden your business network from interaction with industry peers and experts