Branding in a Digital Age Conference

Monday March 21, 2011 - Tuesday March 22, 2011

Sheraton Towers
39 Scotts Road
Singapore, Central Singapore 228230

Expect to obtain a clear understanding of consumer behaviour and trends, and leverage on this knowledge to amplify your brand through digital platforms. With rapid social media innovation and the proliferation of mobile tools among people’s daily lives, the resources and means through which people receive and perceive information has changed – and so must brands adapt to communicate more effectively with consumers. No longer can brand management techniques remain prescriptive and formulaic – brands need to consider and appreciate today’s super-fluid, new media landscape, or risk being left behind. Nevertheless, while there are so many channels and opportunities to interact with consumers, the challenge of ensuring a positive brand experience at every touchpoint remains critical.