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 August 14, 2008-August 15, 2008
Grand Copthorne Waterfront Hotel
Singapore ONE look at the topics lined up and you and your colleagues will be beating down the gates to attend the Asian Publishing Convention 2008 Dear Up-to-date Publishing Professional, You will want to be there at the Asian Publishing Convention (APC) 2008 on August 14 & 15, 2008 at the Grand Copthorne Waterfront Hotel, Singapore. APC is where Print, Online and Mobile Media converge. You will learn, meet and network with publishing professionals from all over the region. Please take just a few moments to look at the topics being planned and you will want to register right away. We guarantee it! Content and Design: Why are basics being forgotten; understanding new reader-focused multi media content delivery and best practices - Is short-video the new digital story-telling format for social networks, blogs and websites? What is driving amateur video interest? is friend-reference the endorsement mechanism for viral video marketing?
- Is the BOOK destined to stay? Why have technologies like E-Book and audiobooks not taken off as expected? How are book publishers exploiting New Media?
- How to Build a REAL Relationship with readers of today and tomorrow
- The Basics of effective writing revisited: What we know, but keep forgetting whether we write or edit Books, magazine, Blogs or e-newsletters
- The basics of design: the stuff that doesn't change in a changing world. B. Re-learning user friendly design for print, websites, PDAs or mobile phones.
- The art of telling a good story
- Blogging for profit: Who can do it, why and how
Audience Connections: Combining the techniques of Direct Mail and Direct Marketing to Online and Mobile Media; Business models for digital "subscriptions" - How to design, implement, and analyze your digital distribution methods: Alternative distribution strategies for online and mobile media that no one told you about
- The basics of subscriber acquisition and affiliation techniques in a multi media world
- Growing your Print circulation in the digital era. How to combine the traditional and new business models
- Learn Multi Media Direct marketing: How to increase your subscriber base using a variety of new tools and techniques
- The Whys and Hows of measuring audience beyond print – what publishers need to communicate effectively to media specialists & clients
- Tutorial: The basics of direct marketing in a digital era – revisited
Multimedia Advertising: Using the fundamentals of Ad Sales to incorporate the new multi media Ad delivery mechanisms - Can Social Media & User-Generated Content be effective consumer advertising platforms? What are the learnings so far?
- Why is the bulk of Online Advertising NOT going into publishers' websites? What can be done to correct that imbalance? Understand how media brand extensions beyond print can work for advertisers
- New directions for advertising creativity, content, formats and channels. [What consumer insights are emerging
 in media habits and attitudes to advertising? How will this affect the advertising industry? What will be the logic of media planning? Is strategic PR rising in importance as commercial messages get deleted? - How Ad Agencies are struggling to find relevant and legitimate ways to benefit from the multimedia world and what you need to know to sell to them or beyond them
- Emerging Best practices that combine print, online and mobile media / Everything RSS: How RSS feeds are changing the way readers consume and advertisers advertise
- How and why savvy advertisers are splicing budgets from print to digital communications and CRM with customers ... what publishers need to know and how to remain relevant to clients
Managing Multimedia Publishing: The challenges of building new Value Propositions, USPs, re-tooling org structures, processes and staff for a different future - Is the mobile device the final consumer frontier? Moving beyond Ringtone downloads. How will it impact consumer habits, publishing opportunity and advertising potential?
- What can publishers learn from MySpace, U-Tube, FaceBook & Friendster as spontaneous social networks and content for the Millenials? Where is the business model?
- Powerful Partnerships: The symbiotic relationship between the traditional and new media which publishers should recognize and exploit. Getting over the "not invented here" mental block
- HOW TO LAUNCH A SUCCESSFUL MAGAZINE: What every publishing professional needs to know
- Custom Publishing: Building A Profitable Custom Publishing Business
- Corporate Blogs, Newsletters and corporate presence in social networks as Corporate Communications & Branding. Best Practices
New Business Models: Successful Publishing Models that exploit digital technologies with an understanding of the emerging role of consumer power and changing multimedia habits - What the publishing industry needs is an outsourced multimedia production model, where technology and platforms are seamlessly integrated, managed and upgraded. That will free magazine & book publishers to concentrate on content and marketing, to improve profit margins and drive revenue growth.
- How to enrich consumer experience in digital media? Interactivity and multimedia need to be incorporated. What are good models to emulate?
- Should special-interest magazine brands expand to events to engage readers and connect advertisers? Would that energize the value and life of strong magazine brands? Should this be done in-house or outsourced to specialists?
- Licensing Agreements: Win-win approaches. How can we adapt and adopt this for multi-media platforms?
- Book Publishing & Marketing: Digital technology and the Internet is disrupting the trade. Can publishers embrace and drive the new business models? What are Amazon, Sony & Apple up to?
- Is Book Publishing is set to explode in the coming decade far more than newspapers or magazines? Can magazine and newspaper publishers tap in? Listen and interact with a panel of experts.
- Exploiting niche markets with print publications
Personal Skills: Professional efficiencies; leadership skills and self development in any era - Tutorial: Little known tools, tips, and tricks for increasing your personal productivity – guaranteed!
- Time Management Skills for Publishing Professionals
- How to Motivate Top Sales Talent to Peak Performance and Build a High Performance Culture
- Presentation Skills we all need: It's a lot more than PowerPoint slides
- Why are managers so incompetent at hiring, firing & promoting talent? Get it right! Human capital is the competitive differentiator in the 21stC
- Using storytelling techniques for effective communication
 Just imagine…in two information-packed days, you will sharpen your skills, expand your thinking, increase your expertise and become inspired to achieve a higher level of excellence. Plus a rare opportunity to network with fellow senior publishing professional and solutions suppliers from all over the region!
Seats are limited and the early bird registration (best) rate is good only until June 27, 2008. You save a lot by registering NOW. In fact, you lose nothing since you can cancel at anytime before July 11, 2008! Lenlen P. ATO: Delegate Services Coordinator Organizer: - Asian Forum on Corporate Social Responsibility (AFCSR) and Asian CSR Awards
- Asia Pacific Publishing Convention (APPC) and Asian Publishing Management Awards
- Bali Ophthalmology Retreat
- Hospital Management Asia (HMA) and Asian Hospital Management Awards LPA
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